The price and promise of citizenship: Obama’s challenge to corporate America
In last week’s Inaugural Address, President Obama left no doubt that citizenship was going to form the bedrock of his philosophy on rebuilding America. “What is required of us now is a new era of responsibility - recognition on the part of every American, that we have duties to ourselves, our nation and the world. Duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining to our character, than giving our all to a difficult task. This is the price and promise of citizenship.”
This call to the nation is also a call to American business. The price and promise of citizenship is at the heart of the reconfiguration of business that is currently playing itself out in the midst of the most critical economic crisis in several generations.
The concept of business having responsibilities to society has been going through its own transformation for the past 10 years. Indeed, a great deal of rethinking and recalibrating corporate responsibility has been taking place, positioning citizenship at the heart of the enterprise. (read more here)
This call to the nation is also a call to American business. The price and promise of citizenship is at the heart of the reconfiguration of business that is currently playing itself out in the midst of the most critical economic crisis in several generations.
The concept of business having responsibilities to society has been going through its own transformation for the past 10 years. Indeed, a great deal of rethinking and recalibrating corporate responsibility has been taking place, positioning citizenship at the heart of the enterprise. (read more here)
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